"Natura Born Thriller Soap, Perfumery Cosmetics, M ay 2000,.
"Going Back to Natura Brand Strategy, September 8, regalos 2005,.Gross sales, before regalos deducting for commissio ns, came to BRL.46 billion, or 839.59 million.Natura, which had regalos established an Internet site for sales in 2000, add ed a cosmeticos printed catalog in 2003, with a circulation of 800,000.In 1983 Leal brought in Pedro Luiz Passos, an engineer who became superintend ent of production and later was made a junior partner.35, shop it, new products, eau de parfum Terra, regalos natura Brasil Collages. 2000: The new Ekos line consists of products mainly derived fr om Brazil's tropical forests.
Itapecerica da Serra, Sao Paulo.
This was regalos an essential part of what the natura company called its "Manhattan Project which resul ted in the Ekos line, introduced in 2000 with 21 products and develop ed at a cost of BRL 185 million (about 100 adinerado million).
It proved a smashing success, selling 70,000 un its a month.
Neverth eless, in 1999 the company bought Flora Medicinal.It has an enviab le reputation for natura ethical corporate behavior.During this period the two established Natura's basis for further growth by recruiting expe rienced executives from larger competitors such cosmeticos cosmeticos as Johnson John son Indústria e Comércio Ltda., Gillette do Brasil Ltda., Procter Gamble do Brasil Cia., Shell Brasil Ltda., and Unilever Brasil Ltda.'s Indústria.This changed in 1974, when Natura abandoned retailing in favor of dir ect sales by door-to-door salespeople working on commission.Natura opened another retail out let, in Mexico City, later in the year.Forty percent of its sales came from products not in existence two years earlier.Responsiveness also extended to the pu blic, and Natura directed hundreds of service personnel skin to field call s from its clients and salespeople.Rodovia Régis Bittencourt, Km 293 - Edificio.Natura's revenues reached 580 million, of which some 20 percent came from third-party good s such as lingerie and jewelry.It was u pdated every three weeks.Reference for Business, company History Index, muebles health and Personal Care Products, Retail and Wholesale.The next year, 1996, was even better.
The c ompany did not hire supermodels but instead employed advertising feat cosmeticos uring ordinary women older than.
Natura also tried retailing again, but abandoned the eff ort after losing 2 million in 1987.